Kyiv Whale redefines urban sustainability by transforming plastic waste into Ukraine’s largest 12-meter smart media sculpture, merging circular economy, technology, education, and community action. The project proves sustainability can be beautiful, participatory, and innovative while fostering environmental awareness and behavioral change.
Kyiv Whale engaged over 2,000 people - students, activists, festival-goers, and NGOs - who collected plastic, participated in educational programs, and co-created the sculpture. A nationwide media campaign reached 120,000+ active participants and informed 1,000,000+ people, promoting circular thinking and sustainability practices.